Maarketing

(TruthSeekerDaily) Billboards and commercials are plastered with delicious-looking, overstuffed cheeseburgers; supermodels with not a single physical flaw promoting makeup, and the most enticing luxury resorts the world has ever seen, all gloriously catered to appeal to our senses and emotions.  Through these enticing visuals, Americans are lured into purchases they otherwise don’t need or even want, only to be letdown by the reality of the product once it’s in hand.  Advertising has become deceitful, people seem to not be able to resist it, and unattainable expectations leave these consumers feeling empty.  How do advertisers pull off such a perfect guise?

How items are marketed is very different than they actually appear in real life.  In fact, nearly every product looks inferior compared to how it was advertised, with popular items like the McDonald’s Big Mac looking pitiful (just as it is nutritionally) as served from actual restaurants compared to those juicy sandwiches plastered on highway signs throughout the country.

Rather than improving the product to actually be more like an advertiser makes it appear, marketers take the short cut to increase sales by using synthetic materials that from the camera’s perspective, resemble actual food but in a very unrealistic way.  Ice cream, for instance, is commonly substituted with mashed potatoes and various oils in advertising to make it appear solid and scrumptious. Real ice cream, it turns out, looks melty and deflated on camera and less palatable.  It’s truly false advertising since most times the very product being marketed is not even used in the ad.

Consumers are led to believe that what they are purchasing is what appears in the commercial.  In actuality, the supposedly edible item is anything but appetizing.  

“If you drool over that gleaming pure honey flowing over steamy mashed potato you’ve seen on TV, hold your horses,” wrote David Adelman for FinancesOnline.com. “You’re likely salivating over motor oil and freshly microwaved wet tampon placed behind the potato. These are some of the common techniques used by ad people to make products more visually tantalizing in advertisements.”

Food

In the same way supermodels are airbrushed and photos are doctored up in computer programs to present them as an unattainable ideal, produce gets the same treatment too, and also vacation destinations.  Far off locales can certainly be beautiful on their own, but for advertisers, nature isn’t enough.  Creative image cropping, wide angle lenses and other tricks, are used to make small patio pools appear as though they are infinity pools pouring over into the ocean.

These tricks of the trade are not harmless or just irritating, but can have serious implications to consumers.  Unrealistic body images are linked to eating disorders, depression, and body shaming.  Other glossy ads of grandeur can lead to overspending resulting in debt.  In the least it’s dishonest, but the deceit goes beyond that in how it truly and deeply affects society and culture…all of which is will not be sparred when turning a profit is more important.

h/t: [ Business Insider ]