(TruthSeekerDaily) There are many important social issues we’re faced with in our world today that without the action of concerned citizens to enact change, could contribute to the decline of many aspect of life as we know it.
Although ads tend to sell a product and promote consumerism, the ads featured here have a positive purpose, and make a big impact. The root of the reason for these campaigns is to draw attention to issues that many may never be aware of otherwise. These effective advertising strategies for social concerns do just that and their voices are certainly being heard.
A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, which is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public support. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.
Oftentimes ads need to portray more than just the facts to convey the needed message and be effective. Although the facts are certainly relevant, alone they are not enough. The second component is to appeal to the observer’s emotions. Multiple studies indicate that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.
Torture Victims Are People Just Like You And I
Stop the Violence: Don’t Drink and Drive
Premature Ending: “If You Smoke, Statistically Your Story Will End 15% Sooner Before It Should”
World Side Find For Nature: Frightening vs. More Frightening
Your Skin Color Shouldn’t Dictate Your Future
Deforestation Continues with the Turn of a Page
Elm Grove Police Department: Slower is Better
Save Paper-Save the Planet
Air Pollution Kills 60,000 People Each Year
Liking Isn’t Helping. Be a Volunteer. Change a Life.
Bird Conservation: If You Don’t Pick It Up They Will
What We See When You Smoke
Animal Anti-Cruelty League: That’s Not a Football
Bangladore Traffic Police: Don’t Talk While Driving
Child Soldiers: It’s Not Happening Here, But It’s Happening Now
Every 60 Seconds a Species Dies Out. Each Minute Counts
Sexual Predators Can Hide in Your Child’s Smartphone
You’re Not A Sketch. Say No To Anorexia.
Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
Global Action In The Interest of Animals: Plastic Bags Kill
Tailgating Isn’t Worth It. Give Trucks Room
See how Easy Feeding the Hungry Can Be?
UN Women: Auto-Complete Shows Perceptions of Women
h/t: [ Bored Panda ]
Advertising is much to powerful of a tool to used for commercial and monetary gain alone. When put to work for social issues awareness can spread exponentially, especially in the information age in which we live in. It’s also interesting to note that many of these ads are not available in America, so it’s important spread the word about these campaigns online so the message can get around and change can come about.