(TruthSeekerDaily) A Madison, Wisconsin business that plans to offer its clients private rooms with beds where they can snuggle with female or male staff members in exchange for cash is having trouble getting a permit from the city because officials aren’t so sure about its true intentions.

The Snuggle House was supposed to launch this week, but the Grand Opening has been postponed until the city bureaucrats can ensure that no” funny business” will take place there.

The city’s primary concern is, we don’t want a house of prostitution popping up,” assistant city attorney Jennifer Zilavy.

But Snuggle House assistant manager Emily Noon assures Zilavy the establishment’s “cuddle therapy” is strictly non-sexual.

27 News notes that “cuddle therapy” isn’t technically a real thing, and staffers at the Snuggle House receive no special training.

“We’re just college students that know how important it is to have physical touch in our lives,” said Noon, one of the business’s five employees, four of whom are women, and all of whom are in their twenties. “There’s so many people who don’t have a significant other in their lives that just need to be held.”

According to Noon, each of the “snuggle rooms” will be monitored with surveillance cameras and feature a panic button just in case.

An hour of snuggling will set customers back $60:

Professional snuggling in action: